BURBANK : Passenger Volume Hits New High at Airport
- Share via
Passenger volume at Burbank’s airport reached a record 3.7 million during the 1990-91 fiscal year, despite a sluggish national economy, the Persian Gulf War and the loss of one of the airport’s longtime air carriers, according to a recently released annual report.
The number of passengers grew by 26% over the previous year’s 2.9 million--an increase that airport officials attribute partly to aggressive marketing, which included a major billboard campaign, and a takeoff in airline ticket sales sparked by the arrival of Southwest Airlines in April, 1990.
The increase in business signals a marked improvement for the airport--officially called the Burbank-Glendale-Pasadena Airport--which had struggled during fiscal 1989, reporting profits then of $1.9 million. The profits increased to $2.9 million in the 1990 fiscal year and reached $3.6 million in 1991.
By comparison, passenger volume at Los Angeles International Airport stayed relatively stable in the 1990-1991 fiscal year. The number of passengers using the facility dropped from 45.8 million the previous year to 45.6 million, according to LAX officials.
More to Read
Sign up for Essential California
The most important California stories and recommendations in your inbox every morning.
You may occasionally receive promotional content from the Los Angeles Times.