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Burger King to Review Agencies: With its fast-food sales generally disappointing, the Miami-based giant said it is launching a formal review for its estimated $150-million, general-market brand advertising now handled by New York agency D’Arcy Masius Benton & Bowles. This will not affect Burger King Corp.’s relationship with New York agency Saatchi & Saatchi Advertising, which handles the company’s successful Burger King Kids Club advertising. Burger King has been a veritable revolving door for ad agencies for decades.
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