This chart tracks video sales--alternating weekly between...
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This chart tracks video sales--alternating weekly between an overall view of the market and profiles of individual segments. Sales data include mass merchandisers and retailers but not most discount outlets.
Theatrical: 77%
Children’s: 13%
Television: 4%
Exercise: 3%
Sports: 1%
Other: 2%
Exercise Video Vendors
Year-to-date share of the exercise video sales market through Aug. 9 and current top-selling exercise videos:
Company: PPI Entertainment
Share: 25.7%
Current best-selling video: Denise Austin: Hit the Spot Gold--Sizzler
*
Company: Warner Home Video*
Share: 16.6%
Current best-selling video: Abs of Steel/Buns of Steel (two-pack)
*
Company: BMG Video
Share: 15.1%
Current best-selling video: Firm Basics: Sculpting With Weights
*
Company: Anchor Bay
Share: 9.9%
Current best-selling video: Kickboxing: Knockout World
*
Company: Sony
Share: 8.0%
Current best-selling video: The Grind Workout: Fitness With Flava
*
Company: Goodtimes Home Video
Share: 6.3%
Current best-selling video: Richard Simmons: Tone & Sweat (two-pack)
*
Company: Living Arts
Share: 6.3%
Current best-selling video: Yoga Journal’s Yoga for Beginners
*
Company: PolyGram Home Video
Share: 4.0%
Current best-selling video: Reebok Versa: Dance Step
*
Company: Artisan**
Share: 2.3%
Current best-selling video: Paula Abdul’s Get Up and Dance
*
Company: Goldhill Home Media
Share: 1.2%
Current best-selling video: Lilias Yoga Workout Series--Daily Routines
*
Market Leaders Aug. 3-9
Top video vendors, in percentage of sales in all categories:
Warner Home Video*: 22.3%
Disney: 20.1%
Paramount Home Video: 10.2%
Columbia: 8.3%
Fox: 7.6%
Universal Home Video: 6.7%
*Includes MGM, HBO, Tuner, New Line and Warner Vision
**Formerly Live Home Entertainment
Source: VideoScan
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