One-Liners
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* Regarding your article on the humorous one-liners that appear for Santa Monica Bank on the backs of Big Blue buses (Dec. 1), this great little campaign was originated in the mid-’70s by the late Paul Waddell, a top ad agency creative director for many years in Los Angeles. I’m sure that Paul, who left us early this year, appreciated the clever one-liners created by Pat Robertson for the past 15 years.
GORDON HEARNE
Encino
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